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“Please Sell It Back To Me” – Domain Name Inquiries And Offers

Today: How to earn money through domains / IvTherapy.com sold for $8,001 / SIP.TV sold for $3,500! / And more!

Here are the new discussions that caught my eye in the domain community today!

Space related domains. Dot COM – Budget: Up to $1,000.00 – If you have any space related domain name assets you want to liquidate for some quick reinvestment capital, take a peak at this buyers specified criteria for more details.

looking to buy web/domain hosting domains – Total Budget: $250.00 – Do you have a few web or domain hosting related domain assets you would liquidate in bulk? If so, take a look at this buyers guideline.

Longest domain name is dropping tomorrow – Have you ever seen a domain name that was this long before? It looks like it was just for novelty purposes and the owner got tired of playing with it. What do you think?

IvTherapy.com sold for $8,001 – This is a great nine-letter, two-word, .com domain name sales report for a high-four-figures. Do you think it should have sold for more or less than what it sold for?

SIP.TV sold for $3,500! – That’s not a bad .tv ccTLD sales report for a three-letter word at four-figures. .tv keeps pumping out some great sales. Should it have sold for more?

How to earn money through domains – If you only had a budget of say $200.00, what would you invest it into for the highest and fastest return on the investment? Is there a formula that works for this? Check out what some domain investors are saying.

“Please Sell It Back To Me” – Domain Name Inquiries And Offers – Have you ever had a previous owner contact you wanting the domain name back they let go or sold and you now own? How did you deal with that situation? Take a look at what this domain investor did.

The post “Please Sell It Back To Me” – Domain Name Inquiries And Offers appeared first on Domaining Tips.

Peeling Apart A 9-Letter, single-dictionary-word .com

Today: How to Identify a Good Digital Marketing domain Name Asset / Reserved .UK Domains available to the public / Sunglasses.org sold for $5,605 / And more!

Here are the new discussions that caught my eye in the domain community today:

Looking for a courier related .com – Budget: Up to $200.00 – Be sure to check your portfolio for one of these courier related domain name assets. If you want to liquidate one for some faast cash, this might be an opportunity.

Share your space related domains – Do you have any space related domain names in your portfolio that you’re proud of? Share your best and check out what other domain investors own.

New .INK and .WIKI domains for $10.75! – If you are thinking about registering ant .ink or .wiki new gTLD’s, this might be an opportunity for you with this discount promotion.

Sunglasses.org sold for $5,605 – That’s not a bad domain name sales report for a ten-letter, single-word, .org domain for a mid-four-figures. Do you think it should have sold for more or less than what it sold for?

Reserved .UK Domains available to the public – Will you be investing in some of the .uk domain names that will be released soon? There seems to be a lot of options coming out that the .co.uk owners didn’t want.

How to Identify a Good Digital Marketing domain Name Asset – Do you have a strategy for identifying the best digital marketing related domain assets to develop on or that may grow in value over time? Check out what other investors are saying and compare notes.

Peeling Apart A 9-Letter, single-dictionary-word .com – Have you ever seen a single-dictionary-word .com like this one torn apart and dissected in a professional domain evaluation/appraisal? If you own some sing word .com’s, you may want to check this out. It has some interesting insights.

Today’s Marketplace/Auction Picks:

 

A LLLN .com Goes Under The SpotLight And Reveals…

Today: Radio Test Technique Under Fire / VitaTech.com sold for $10,110 / My method of hand-registering brand-able domains / And more!

Here are the new discussions that caught my eye in the domain community today!

Buying your best 2 word .com for $500 – If you your best two-word .com is something this buyer likes, you could be $500.00 richer. Take a look at this buyers specified guidelines.

Buying a blog making $1 per day, min for 1 year – $1000 US BIN – Do you own any blogs that make at least one dollar per day and have been for the last 12 months? If so and you need a quick thousand bucks, this might be an opportunity.

Compilation.TV Appraisal – It’s a word that fits with videos and leads to a relation with tv’s. Is that enough to give it value in today’s market though? What wou;d you appraise this .tv ccTLD asset for?

My method of hand-registering brand-able domains – Have you ever used this technique to register brandable domain name assets? Has it worked for you? What technique are you currently using that works?

VitaTech.com sold for $10,110 – That’s not a bad domain name sales report for a eight-letter, two-word, .com domain for five-figures. Do you think it should have sold for more or less than what it sold for?

Radio Test Technique Under Fire – How do you feel about the radio test? Is it really that important to pass? What about all the sales that didn’t pass? Is it eve logical to put such a standard on all domain assets?

A LLLN .com Goes Under The SpotLight And Reveals… – If you own any three-letter + one-number .com’s this might prove to be an interesting read. Did you know that this particular combination being evaluated dried up back in 2016?

The post A LLLN .com Goes Under The SpotLight And Reveals… appeared first on Domaining Tips.

2FA + Word .com domain assets – A dying tech leaving some holding the bag?

Today: 4U.tube sold for $12,000 / Domaining trend in China crashing / Share your 4-number .co domains / And more!

Here are the new discussions that caught my eye in the domain community today:

Peaceful.com – Do you think they own this domain asset or are they trying to assess it’s value to make an offer to acquire it? How much do you think this premium is worth in today’s market?

IncomeTaxPolicy.com – What do you think about this three-word long-tail .com domain name? Is it strong enough to have any market liquidity? What would you appraise it for?

Buying Bulk Geo+ Domains – Budget: Up to $5.00 ea. – If you have a bunch of Geo domain names collecting dust you want to liquidate for some fast cash, check out this buyers guideline.

4U.tube sold for $12,000 – That’s not a bad domain name sales report for a number + letter .tube new gTLD for five-figures. Do you think it should have sold for more or less than what it sold for?

Share your 4-number .co domains – Do you have any 4-difit .co ccTLD’s in your portfolio you are proud of? Share your best ones and check out what other domain investors own.

Domaining trend in China crashing – Do you believe that China’s domain investors are pulling out due to Tariffs and other restrictions or because the economy no longer supports it? Or, maybe it’s just a lul and will pick back up? Take a look at what some investors are saying.

2FA + Word .com domain assets – A dying tech leaving some holding the bag? – Do you own any 2FA domain assets in any combination or extension? Have you notice a decrease in interest? The following evaluation of a 2FA + Word .com domain might reveal why.

Today’s Marketplace/Auction Picks:

 

 

Share your keyword “Society” domain assets

Today: NamesCon Europe 2019 Keynote Announced / 365789.com sold for $20,249 / Brainstorm.tv sold for $1500! / And more!

Here are the new discussions that caught my eye in the domain community today!

Buying “auto” domains – must be .com and brandable – Budget: Up to $3,000.00 – Be sure to check your portfolio for brandable auto related .com domain name. This buyer is ready to help you liquidate it.

.Loan loses 1 million registrations in ~4 months of 2019 dropping to #4 among ntlds – Wow! Is anyone investing in loans? Did that loss affect your .loan domain assets value at all? Check out what’s being said about .loan.

Domain for blog: a long .com or one-word .blog? – Which extension would you choose? The .com or the .blog for your new blog development? Does it really matter or is there a reason why you chose the one you did? Take a peak at what some domain investors are saying.

365789.com sold for $20,249 – That’s not a bad domain name sales report for a six-number .com domain for five-figures. Do you think it should have sold for more or less than what it sold for?

Brainstorm.tv sold for $1500! – Check out that .tv ccTLD sales report for four-figures. What do you think the domain should have sold for? More or less?

NamesCon Europe 2019 Keynote Announced – Is anyone else going to be attending the NamesCon Europe event? Check out some of the keynote speakers and other domain investors that will be attending.

Share your keyword “Society” domain assets – Are you investing in any domain names with the keyword “Society” in them? Share your best ones and check out what other investors are saying about this nich keyword.

The post Share your keyword “Society” domain assets appeared first on Domaining Tips.

May 2019 Shout Out To Some Great Domainers

Today: How long is too long for a domain name? / FIVL.com sold for $6,999 / After latest large new gTLD domain sale, I have renewed my whole .live portfolio until 2025 / And more!

Here are the new discussions that caught my eye in the domain community today:

1 word .com common dictionary word <$50k (or) 1 word .com related to real estate <$100k – Be sure to check your portfolio for one of these domain name assets. This buyer is ready for some serious investing if you have the right assets.

3 Letter .com <$100k (or) 4 letter pronounceable .com <$30k – Make sure to double check your portfolio for one of these types of domain assets. Today may or may not be the day you make up to a six-figure sale.

How long is too long for a domain name? – Is there a limit on the length of a domain asset before it no longer has any value or is there value regardless of length for the right phrases?

Buying one premium word .com.au Domains – Budget: Up to $1,000.00 ea. – If you are holding some .com.au domain name assets that fit this buyers specified criteria, you may have an opportunity to liquidate for some fast cash.

FIVL.com sold for $6,999 – That’s not a bad domain name sales report for a four-letter, pronounceable, .com for a mid-four-figures. Do you think it should have sold for more or less than what it sold for?

After latest large new gTLD domain sale, I have renewed my whole .live portfolio until 2025 – Do you register your new gTLD’s for multiple years in advance? Take a look at what some investors say the advantages of multi-year registrations are.

May 2019 Shout Out To Some Great Domainers – Do you know any of the domainers mentioned in this shout out for May 2019? Check out some of the awesome things they have done for the industry.

Today’s Marketplace/Auction Picks:

 

High volume domain registration and selling strategy

Today: Capturing https backlink traffic for domain parking / Medidata.com domain name changed hands for $600,000 / Share your brandables with dropped “E” – Advanced.com -> Advancd.com / And more!

Here are the new discussions that caught my eye in the domain community today!

CoverStory.com sold for $7,602 – That’s not a bad domain name sales report for a eleven-letter, two-word, .com for a high-four-figures. Do you think it should have sold for more or less than what it sold for?

Earning from www typo traffic, Is it worth it? – Have you ever invested in wwwDomain typo’s missing the dot “.”? Do they convert good when parking for you? Take a look at how they are converting for others.

Are domains the “mother of invention”? – Do you think domain names are the best thing since sliced bread being invented? Take a look at what some investors are saying and share your thoughts.

Capturing https backlink traffic for domain parking – Have you ever found a parking company or solution in-house for https traffic? How is that working out for you? Compare notes with other investors talking about the benefits.

Medidata.com domain name changed hands for $600,000 – Wow! Now, that is a motivational domain name sales report for a cool six-figures. What do you think about that sale?

Share your brandables with dropped “E” – Advanced.com -> Advancd.com – Do you own any creative brandable domain names that are missing the letter “e”? Share your best ones and see what other investors own.

High volume domain registration and selling strategy – Are you a high-volume domain asset seller that purchase bulk domains and focuses on heavy outbound and marketplace saturation? How is that working for you? Check out what some domain investors are saying about it.

The post High volume domain registration and selling strategy appeared first on Domaining Tips.

A 3-Letter .com Evaluation Revealing It’s Liquidity and Potential End-User

Today: Word + 2-letter Acronym Domains – Signs of hope, but not for R2R sales / Hold it Strategy / Karta.com sold for $7,977 / And more!

Here are the new discussions that caught my eye in the domain community today:

Buying Cannabis , Canna, Hemp, CBD Domains – Total Budget: $5,000.00 – If you have any cannabis, canna, hemp, or cbd domain names in your portfolio and looking to generate some quick capital by liquidating, this may be an opportunity.

Buying Number & Letter Combo (11th, 32nd, etc) – Budget: Up to $50.00 ea. – Be sure to check your portfolio for any of these domain assets you want to liquidate for some fast cash. Check out the buyers guideline.

Buying Domain for Media Creative – Budget: Up to $50.00 – Be sure to triple check your portfolio for one one of these media creative type domain names that meet’s this buyers specified criteria. If so, you might be able to make some pocket change.

Karta.com sold for $7,977 – That’s not a bad domain name sales report for a five-letter, pronounceable, brandable, .com domain for a high-four-figures. Do you think it should have sold for more or less than what it sold for?

Hold it Strategy – Are you currently using a unique domain holding strategy that tells you how long to hold or what to do next? Take a look at what some investors are saying and compare notes.

Word + 2-letter Acronym Domains – Signs of hope, but not for R2R sales – Are you investing in any word + two-letter acronym domain assets? Having a hard time selling them? This might be why. It also provides a way to possibly recoup your investment.

A 3-Letter .com Evaluation Revealing It’s Liquidity and Potential End-User – Have you ever seen a human domain evaluation like this one on a three-letter .com asset? If you are the least bit interested in three-letter .com’s, it’s worth a read.

Today’s Marketplace/Auction Picks:

 

Who is the best registrar in the business? 2019 Edition

Today: From a potential typo-trademark to a unique creative development spin / Ukrainian domain selling strategy / Purchased for $200,000 Sold for $6,500 / And more!

Here are the new discussions that caught my eye in the domain community today!

Godaddy and afternic down? – Has anyone else experienced any problems with Godaddy and Afternic today? Are they working for you now?

Yona.com sold for $13,688 – That’s not a bad four-letter, pronounceable, brandable, .com domain sales report for five-figures. Do you think that it should have sold for more or less than what it sold for?

Ten Commandments of Domain Investing – Do you follow these ten-commandments of domain investing or do your ten-commandments look different? What do you think?

Purchased for $200,000 Sold for $6,500 – Wait, what? Did Rick Schwartz really spend $200,000 on a .mobi domain and then flip it for $6,000? Ouch, talk about a hard hit on an investment.

Ukrainian domain selling strategy – Are some of your assets targeting Ukrainian end-users? How do you negotiate if you do not speak the regional language fluently? Where do you find the end-users? What is a strategy that works for you? Take a look at what some domain investors are saying.

From a potential typo-trademark to a unique creative development spin – Have you ever accidentally acquired a typo of a trademark and wondered what you might be able to do to recoup your investment without violating someone else’s trademark so you can at least break even on the investment? Check out this interesting spin.

Who is the best registrar in the business? 2019 Edition – Which registrar do your think should hold the title of the best in our industry? Check out who is being voted for as the best so far.

The post Who is the best registrar in the business? 2019 Edition appeared first on Domaining Tips.

More Variables Identified Automated Appraisals May Not Compensate For

Today: Advantages of owning multiple niche domains / Affiliate script to check if domain names are available and make money / Twitaholic.com sold for $12,750 / And more!

Here are the new discussions that caught my eye in the domain community today:

Buying Auto, Finance News, Casual Gaming, Sports Budget: Up to $1,000.00 ea. – If you’re looking to liquidate some of your domain assets that match this buyers specified criteria, this might be an opportunity to generate some fast cash.

Buying 1-word .IO / .AI / .ORG domains – Budget: Up to $1,000.00 – Be sure to double check your portfolio for one of these single-word .io, .ai, or .org domain assets. This buyer is ready fr a smooth transaction.

Outbound/inbound ratio – What do you think that the inbound and outbound pricing ratio should be, on average? Check out what some domain investors are saying it is.

Twitaholic.com sold for $12,750 – That’s not a bad domain name sales report for a ten-letter, brandable, .com domain for five-figures. Do you think it should have sold for more or less than what it sold for?

Affiliate script to check if domain names are available and make money – Have you ever monetized one of your domain assets with an affiliate sript like this one that allows you to make a commission every time someone buys or registers a domain that clicked your link? Take a look at how other investors are doing it.

Advantages of owning multiple niche domains – Do you own multiple niche domain name assets and theme your website/portfolio to cater to them all? Take a look at what some domain investors are saying about this strategy.

More Variables Identified Automated Appraisals May Not Compensate For – Do you use automated appraisals to decide what domain assets to acquire? It may be a bad mistake to rely solely on them. Check out what one domain investor found while doing a routine domain evaluation.

Today’s Marketplace/Auction Picks:

 

When a potential buyer claims they can’t afford your domain asset

Today: City Name Domains – For Lease Discussion / Domain income generating strategy / Invariant.net sold for $9,000 / And more!

Here are the new discussions that caught my eye in the domain community today!

Contacting big companies – Are you an outbounder? How do you identify the decision maker at a company that you have the ideal asset for? Take a look at what some investors experiences have been.

Share your Magic-Mushroom/Shrooms/Psilocybin domains – Wow! Far out man… Did you see that tracer? Check out some of the magic-mushroom domain assets some investors own and share your best ones too.

Flip.gg – What do you think about a four-letter dictionary-word .gg ccTLD like Flip.gg? Does it have any value in today’s markets?

Invariant.net sold for $9,000 – That’s not a bad domain name sales report for a nine-letter .net gTLD for a high-four-figures. Do you think it should have sold for more or less than what it sold for?

Domain income generating strategy – Do you sell domain names in bulk at a lower price each, for higher quantity quick sales? How is that working out for you? Check out what some domain investors are saying about the bulk quantity strategy.

City Name Domains – For Lease Discussion – Have you ever leased a city name .com before? How did it all play out? Take a look at this domain investors plans to lease a city name .com.

When a potential buyer claims they can’t afford your domain asset – Have you ever had a potential buyer tell you that they could not afford your domain asset? If so, you can relate to this investors scenario, where he is trying to figure out what to do next. What would you do? Check out what other investors said.

The post When a potential buyer claims they can’t afford your domain asset appeared first on Domaining Tips.

Celebrating a $2,000 a year domain registration?

So there is an article out today on Forbes written by Dan Pontefract Mr. Pontefract is the CEO of The Pontefract Group, a company that helps people become better at leadership. A best-selling author of OPEN TO THINK, THE PURPOSE EFFECT & FLAT ARMY. So he starts off talking about how he went out on his own […]

The post Celebrating a $2,000 a year domain registration? appeared first on TheDomains.com.

Domain Development 101

Today: DoorWorks.com sold for $4,000 / How to solve Keyword Ranking Problem / Confirmed. You can transfer a .de domain post expiration / And more!

Here are the new discussions that caught my eye in the domain community today:

Basketless.com – That’s an interesting looking domain asset. It’s playful, reckless, forgetful, unprepared, memorable, easy to say, and brandable. Is that enough for it to have value in today’s market?

Buying Dictionary word .com’s – Total Budget: $5,000.00 – Do you have any dictionary word .com’s you want to liquidate for some fast cash? If so, this might be an opportunity. Take a look at the buyers guideline.

EnergyStartups.com – What do you think about the start-up potential in the energy sector? Is it trending right now? What would you appraise this domain asset for?

Confirmed. You can transfer a .de domain post expiration – Have you ever ran into any issues trying to transfer a .de post expiration? If you were curious too, now we have our answer. Check it out.

DoorWorks.com sold for $4,000 – That’s not a bad domain name sales report for a nine-letter, two-word, .com domain asset for four-figures. Do you think it should have sold for more or less than what it sold for?

How to solve Keyword Ranking Problem – Are your SEO (Search Engine Optimization) literate? If so, you might be able to help. If not, you might find some of the answers interesting.

Domain Development 101 – Have you ever thought about developing one of your domain name assets into a thriving business and entering the realm of a hobbyist? Check out what some domain investors are saying about it.

Today’s Marketplace/Auction Picks:

 

Toni.com actually sold for $22,472

A commenter here stated that Toni.com did not sell for $42,500, the first bidder reneged and Deepak Ramani acquired the name for a lower price. I posted about this on Namepros and Michael Sumner from Namebio posted he has a way to see the updated price and it was $22,472. Thanks to everyone who helped […]

The post Toni.com actually sold for $22,472 appeared first on TheDomains.com.

The Appraisal of RealEstateClipart.com (A 1999 domain + website asset)

Today: JapanDailyPress.com sold for $4,550 / When does redemption happen for .de domains? no grace period? / NationalMagazines.com / And more!

Here are the new discussions that caught my eye in the domain community today!

RetailAuthority.com – What do you think about this domain name asset? It almost sounds like it would make a good franchise brand name, doesn’t it? Ia that enough to give it value though? What would you appraise it for in today’s market?

Buying Your hand reg domains that are accepted “Premium” at SquadHelp – Budget: Up to $25.00 ea. – Do you have any hand registered domains listed at squadhelp collecting dust you want to liquidate? If so, take a look at this buyers guidelines.

Instant Cash – Sell me your brandable names – Total Budget: $300.00 – If you have any bulk supply of brandable domain names that you want to liquidate for some fast cash in bulk, this might be an opportunity.

NationalMagazines.com – It sounds like a good two-word combination, but is that enough to give it any value? What about the singular? How much do you think this domain is worth?

The appraisal of RealEstateClipart.com (A 1999 domain + website asset) – Have you ever seen a human domain name evaluation like this one before? What do you think? Do you agree with the overall quick evaluation? Check it out.

When does redemption happen for .de domains? no grace period? – Do you know anything about .de ccTLD’s redemption or grace period? Share your knowledge and check out what other .de domain investors are saying.

JapanDailyPress.com sold for $4,550 – That’s not a bad domain name sales report for a fifteen-letter, three-word, long-tail, .com domain for a mid-four-figures. Do you think it should have sold for more ore less than what it sold for?

The post The Appraisal of RealEstateClipart.com (A 1999 domain + website asset) appeared first on Domaining Tips.

Toni.com buyer revealed

A couple weeks ago Toni.com sold at GoDaddy for $42,500, the name previously sold back in 2013 for $12,800. Commenters here speculated who the buyer was. Everything from a hair care company, to a yogurt company, to Toni Braxton. The buyer was a domain investor Deepak Ramani and his Cyber Capital Technology purchased the name. […]

The post Toni.com buyer revealed appeared first on TheDomains.com.

ChrisMatthews.com closes at $2,401 did the talk show host finally get his name?

Chris Matthews the host of MSNBC’s Hardball, has never owned his name in .com. Now of course this is not an uncommon name, but with the amount of money Mr.Matthews makes and being in the rough and tumble world of politics, he might want to have his name just to keep it from those who […]

The post ChrisMatthews.com closes at $2,401 did the talk show host finally get his name? appeared first on TheDomains.com.

How to Get Cracking, to Sell Your Domain Names

Today: Your Personal Brand as a Domainer / Best payment processor for domain Landing pages / NetConnect.com sold for $7,600 / And more!

Here are the new discussions that caught my eye in the domain community today:

Buying LLL.org’s – Total Budget: $1,200.00 – Be sure to check your portfolio for a three-letter .org (or more) that you want to liquidate for some quick cash. Check out this buyers guideline.

SquadHelp Premium published/accepted domains – Budget: Up to $25.00 ea. – If you want to liquidate some domains published at squadhelp for some pocket change, then this might be an opportunity for you.

Chocowar.com – That’s an interesting looking domain asset. What does Chocowar mean? How does it work as a brand? Is it brandable enough to have value in today’s market?

NetConnect.com sold for $7,600 – That’s not a bad domain name sales report for a ten-letter, two-word, .com domain for a high-four-figures. Do you think it should have sold for more or less than what it sold for?

Best payment processor for domain Landing pages – Which payment processor do you use? Is one better than the other? Check out what some domain investors are saying about it.

Your Personal Brand as a Domainer – Do you have a personal brand as a domain investor yet? If not, check out how this domain investor is branding as a domain investors for ideas. Share some of your experience and compare notes.

How to Get Cracking, to Sell Your Domain Names – How do you get motivated and apply different strategies to sell your domain name assets? Check out what this domain investor does to sell their domain assets to see if it’s something that might work for you.

Today’s Marketplace/Auction Picks:

GbTec.com sold for $9,498

Today: Buy now and Make offer reseller sites / Anyone advertise Domains/Brands for sale in publications? / Incubator.tv sold for $7,500! / And more!

Here are the new discussions that caught my eye in the domain community today!

Looking for 2L + Media/ Tech keyword domains in .com – Budget: Up to $400.00 ea. – Be sure to check your portfolio for some of these domains. This buyer is ready to buy bulk if you’re looking for some fast cash.

Loyalty / Membership Related Domain – Budget: Up to $200.00 – If you have any loyalty or membership domain names you want to liquidate, check out this buyers guideline.

Exchanging / Swapping domain names! – Have you ever exchanged or swapped a domain name asset for one with similar value? Take a look at this story and what some domain investors are saying about it.

Incubator.tv sold for $7,500! – Check out this high-four-figure, dictionary-word, .tv ccTLD sales report. Would you have guessed it would have sold for more or less?

Anyone advertise Domains/Brands for sale in publications? – Have you ever used a publication to sell or pitch a domain name asset you own? How did it work out for you? Check out what other domain investors are saying about it.

Buy now and Make offer reseller sites – What are the best buy now and make off combination sites do you use that work the best and include both purchase options?

GbTec.com sold for $9,498 – That’s not a bad domain name sales report for a five-letter .com domain for a high-four-figures. Do you think it should have sold for more or less than what it sold for?

The post GbTec.com sold for $9,498 appeared first on Domaining Tips.

Microsoft just showed the world what happens when you screw up your DNS records

Okay, this might actually be worse than the infamous “blue screen of death” that people used to tease Microsoft about. Yesterday, a huge array of core Microsoft services like Azure, Microsoft 365, Dynamics, DevOps and more went down…for two grueling hours.

How did it happen?

Like the title of my post says, someone made a big mistake while updating DNS records, here’s the scoop:

Summary of impact: Between 19:43 and 22:35 UTC on 02 May 2019, customers may have experienced intermittent connectivity issues with Azure and other Microsoft services (including M365, Dynamics, DevOps, etc). Most services were recovered by 21:30 UTC with the remaining recovered by 22:35 UTC. 

Preliminary root cause: Engineers identified the underlying root cause as a nameserver delegation change affecting DNS resolution and resulting in downstream impact to Compute, Storage, App Service, AAD, and SQL Database services. During the migration of a legacy DNS system to Azure DNS, some domains for Microsoft services were incorrectly updated. No customer DNS records were impacted during this incident, and the availability of Azure DNS remained at 100% throughout the incident. The problem impacted only records for Microsoft services.

(Source – Microsoft Azure Status History)

While Microsoft calls it “intermittent connectivity issues” the reality is, they were down for almost a full two hours.

A few things came to mind when I read the news. First, yikes! This is a great warning for anyone who is making DNS changes, double, triple, heck – quadruple check your changes because if you screw it up, bad things can happen.

The second thing that comes to mind is, why were they down for so long? I’ll be the first to admit that I’ve screwed up DNS records in the past, and it took a minute or two to get everything back in order. Two hours is an insanely long amount of time to get everything back up and running.

So here’s what I think happened.

If it was you or me that made this mistake, we would have realized it, and fixed it in a few minutes. The problem here is – Microsoft is a HUGE company with a lot of laborious, draconian processes. So, once the issue was identified, rather than immediately fixing it, they probably had to hold a meeting, document exactly what happened, document the fix, get the fix approved by a Director who would then confirm with a VP.

If this isn’t what happened then I’m completely confused as to why it would take so long to correct this. I don’t think things were down for two hours because nobody knew how to fix the problem, I think things were down for two hours because they have so many rules and regulations for what to do when there is a problem, that it took them a million times longer to fix it.

Either way, it’s fixed now, and should serve as a good lesson to anyone updating their DNS records to really make sure you’re doing it right.

What do you think? Is my theory for why this was down for so long right…or do you have another theory? I want to hear from you, comment and let your voice be heard!

^