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PIR’s rebrand takes shape

Domain company files trademark applications for new logos.

Public Interest Registry, the non-profit that manages the .org top level domain name, is in the middle of a rebrand. It can’t happen soon enough; my eyes tear up every time I visit its website that has light blue text on a dark blue background.

We now have the first glimpse of this rebrand. The organization filed three intent-to-use trademark applications for new logos. Here’s a comparison of the old PIR logo vs. the new one:

Image showing old PIR logo (left) and new logo (right)

Each of the top level domains will also get a refreshed logo. Here’s the planned .org logo:

New .Org domain logo

I imagine they will have a color that matches the organization’s new color scheme.

New logos will be nice but I’ll settle for a website with readable text.

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PIR says it has no plans to raise .org prices

Public Interest Registry claims it has no plans to raise its wholesale fee for .org domains, in the face of outrage from domainers and non-profits. Under a proposed renegotiated contract with ICANN, price caps that have limited PIR to a 10% price increase every year would be removed. But in a statement last week, the […]
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