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With a $2.5M bid in at Sedo, what will Culture.com sell for?

The auction for Culture.com just got very interesting over at Sedo as a prospective buyer put in a 2 million GBP offer which comes out to just north of $2.5M USD.

As of this post being published the auction still has more than five days left which means that the price could still go higher. There was no bidding war to get to this price, instead one buyer put in a single offer that instantly met (or exceeded) the reserve price which means that domain will sell to them if no other offers come in.

Given that California.com recently sold for $3M and last year Ice.com sold for $3.5M I think that $2.5M does make sense for a name of this caliber. Now the question is – will other potential buyers jump in now that they know that the reserve has been met and the clock is ticking.

Strong one-word .COMs have a long history of selling in the seven figure range and once used by a company, the value it brings to the brand is often massive, usually dwarfing the impact that a similar amount of marketing funds could bring to a company.

I personally think as the auction gets closer to prime time we could see a bidding war develop but I think the next bidder will likely wait until the last day to make it happen. In the end, it feels like a price in the $3M – $3.5M range would be reasonable for this name IMO.

As for who would put in such a high bid, I can think of a huge range of companies. This is a monster name and there are a lot of companies that could really grow their brand with a domain like this. I took a look on Twitter to see who was using the Twitter handle @culture and saw that their account was suspended. This means that the new owner of Culture.com might be able to scoop that up as well.

Github has 4,500 repositories with the word “culture” in them so there’s definitely no shortage of software development being done around this keyword. Could it be one of these 4,500?

Right now it’s hard to speculate but I know myself and many other people will be very interested to see who ends up with this name and what it sells for. What do you think it’s going to go for? Is my estimate of $3M – $3.5M in the ballpark or do you think I’m aiming too high? Too low?

I want to hear from you, comment and let your voice be heard!

What domains P&G and others bought

Procter & Gamble, a pharmaceutical company and a Chinese tour company all bought domains last week.

graphic of briefcase full of money related to end user domain name sales

The household products behemoth Procter & Gamble bought a new exact match domain for its extensive portfolio at Sedo last week. Other buyers include a pharma company that paid $25,000 for RAPT.com.

Here’s the list of Sedo end user sales from the past week. You can view previous lists like this here.

Rapt.com $25,000 – FLX Bio is a pharmaceutical company that develops orally-administered drugs for cancer and other inflammatory diseases. It is forwarding the domain to its main website and I can’t find anything on it about RAPT. Microsoft appears to be the seller.

SilkRoadTravel.com $11,500 – A tour operator in West China.

Vigantol.com $9,900 – Procter & Gamble. Vigantol is a form of Vitamin D3. This was a SedoMLS sale.

A-Rent.com $5,500 – Under development for a Chicago-based company specializing in renting electrical testing equipment.

TheContext.com $3,600 – Not yet developed but this was purchased by Contextual Reports, LLC, a firm in Palo Alto.

MoneyIs.com $3,366 – New website for Real Estate mogul Andrew Cordle where he shares wealth advice via video content.

BestSecret.ro €3,000 – Forwards to BestSecret.com, a “Member’s only” online high-end clothing shopping club.

Mashup.in $2,800 – Not yet developed but this domain was purchased by Half Ticket, an Indian online clothes retailer.

ShopMate.de €2,400 – SPARWELT GmbH has a product called ShopMate. When someone purchases from a partner e-commerce company, they get a promotion for another partner company.

Ehpad-Invest.net €2,000 – Forwards to Ehpad-Invest.com, a French investment service provider.

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Sedo weekly sales led by a pair of 4L.coms

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The post Sedo weekly sales led by a pair of 4L.coms appeared first on TheDomains.com.

Did Microsoft Sell Rapt.com Domain Name for $25,000?

Microsoft has many excellent domain names in its portfolio, and the company rarely sells its domain name assets. Yesterday, Jamie Zoch noticed that Rapt.com appears to have been sold by Microsoft. Microsoft appears to have sold the #domain name Rapt(.)com according to whois records. Domain transferred to GoDaddy and redirects to FLXBio(.)com currently, which has […]



#Sedo sales report : #Domain names sold between 5/13/2019 – 5/19/2019 topped by Rapt.com at $25000 dollars

Welcome to the latest edition of reporting on the Sedo domain sales; this time we cover the days spanning May 13th, 2019 – May 19th, 2019. This information has been provided by Sedo.com, sponsors of DomainGang. As a side note, Sedo has rolled out its separate Expiring Domains portal. This report contains 8 domains sold […]

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