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Recent research shows that just over 55% of businesses own a website where they display their services and products (source: WaspBarcode’s State of Small Businesses Report, 2017). This leaves out 45% of businesses that do not have a website of their own (domain owned with owned content management system) or even a web property hosted on a public domain (such as a page or blog with a public wordpress.org or blogspot.com extension). Tremendous loss in terms of customer experience potential and customer support, as Econsultancy survey shows that by 2020, customer experience will become the key brand differentiator, followed by price and product.
Increasingly more customers turn to online support, therefore not offering them a proper environment to collect feedback and answer pain points can prevent small businesses from growing. “We are best known for our friendly support. Many of our clients who request dynamic designs and social media services are local legal firms who understand this is the proper way to reach their audience.”, says Dan Steiner from Elite Legal Marketing, a US-based startup that offers tailored marketing services to attorneys.
Where Can Small Businesses Acquire Their First Domain
GoDaddy has been around for quite some time. Besides domain sales, users can participate in auctions for expired domains, buy different types of domain extensions, hosting and more. Sedo takes pride in being startup-friendly. Their main audience consists of brands looking to secure their web presence, specialists targeting marketing domains and launches of new domain extensions and top level domains (gTLD), among others.
Known as the number #1 marketplace for buying and selling websites, domains and apps, Flippa has probably been marked as a favorite for many Internet entrepreneurs, bloggers and online marketers looking to expand their services.
Another star on the list, Dynadot is a good place for domain auctions, new domain purchases and domain backorders (ideal for those looking to catch a domain once it’s re-released). Word on the street is they are present at #NamesCon 2017. With a more European focus, EuroDNS offers not just domain services, but also hosting, SSL certificates and DNS services. Their affiliate and resellers programs can be a good reason to choose them.
Independent of choices, according to Small Business Administration’s website, in the US alone there are over 28 million small businesses and approximately 22 million self-employed entrepreneurs, however less than 55% of them own an active domain. We hope 2017 will bring businesses closer to their customers, both offline and online, and close the gap between online consumers and brands.
Image source: Pixabay
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